I’ll admit that when I think of copywriting, my original thoughts often wander to “copyright” which is a lot of legalese. Copywriting on the other hand is the act of writing copy or text for the purpose of marketing or advertising. You can do this for a product, business, person, opinion, or an idea. I explain it to those who question the profession like this: the words you read when you visit a website? The “About Us” the “Company History” the “Services” pages – those are all forms of copy to be written for clients. *Light bulb*
Now you may be saying to yourself, “plenty of people can write.” That’s quite true. But have you ever scoured the Internet and noticed just how poorly written some webpages are? Where there is a problem, one must create a solution. Mine?
Curly Q Media (check it out – become a client).
As a writer, especially when you’re writing for multiple businesses, you must be flexible with your words.
Flexibility in our words is often one area largely impacted by writer’s block.
So tell me: what words are tripping you up regularly? Share it in the comments below.
For me, it’s the word “said”. It’s so easy to use, especially when you’re quoting someone. But it’s boring, especially when you use it five times in a 500-word article. Trust me. The thesaurus, by the way, offers little assistance to this particular plight.
How do I push through overuse of words? Easy: I create my own thesaurus. Whenever I come a across a word that I feel I use too often, I open my notebook and I write it down. Then, I spend about 5-10 minutes brainstorming other ways to express the same thing. For instance:
Said (this is straight from my notebook, folks)
Spoke
Mumbled
Retorted
Shared
Breathed
Exhaled
Gasped
Lied
Cried
Muttered
Yawned
Laughed
Your turn. What is a word that you would really love to start using less?
Great idea!! I’m going to observe which words I have trouble with and write down a handy list of alternatives. Thanks for the inspiration! Sharon
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Thanks Sharon! I’d love to hear how it works out for you.
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Very insightful. I remember having a similar issue with the word ‘also’ when i was in college. My tutor pulled me up on it and since i use any synonym but that word. I think i unconsciously developed a phobia of the word 😃
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That’s how I was with effect versus affect. The worst. Then I started using a thesaurus and it helped me begin to see the difference.
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